Most Australian households have pets, and with more than half a million visits each year, Pets Playground is a great way to reach and influence Australian pet owners.

• 12 million Australians are associated with pets.
• 63% of the 7.5 million households in Australia own pets.
• Australia has one of the highest incidence of pet ownership in the world.
• Typically, the major carer of the pet is female, married with children, living in the suburbs and most likely employed.
• 91% of pet owners report feeling 'very close' to their pet, reinforcing that pets are an integral member of the family unit, however constituted.
• Pets were a normal part of childhood for more than 83% of Australians.
• Of the Australians who do not currently own a pet, 53% would like to do so in the future

Opportunities to reach and influence Australian pet owners: