RSPCA NSW announces the launch of its long-awaited 1300 CRUELTY (1300 278 3589) number. NSW residents state-wide can now easily dial the toll free number to report any suspected acts of animal cruelty to RSPCA NSW.

"We're really excited about the new number," said RSPCA NSW Call Centre Manager Nicole Louise. "It's a much easier number for people to remember. Plus, we're hoping it will make the RSPCA more accessible, especially to people in regional areas who wouldn't otherwise make a long distance call."

The 1300 CRUELTY hotline will also help to assist the organisation's expansive regional volunteer branch network.

RSPCA NSW is the last state to introduce a toll free number. "It's long overdue," said Ms Louise. "Until now, the organisation didn't have the funds required to set up the hotline. But thanks to State Government funding specifically allocated to this initiative, the toll free line is finally up and running."

"We hope this new number encourages people to reach out to us so we can help."

People can also report acts of animal cruelty on RSPCA NSW's website